![]() ![]() Untapped marketĪccording to Snapchat marketing statistics, there are 280 million people who use Snapchat daily. Other benefits include reaching an untapped market, powerful targeting abilities, and Snapchat favoring ecommerce brands. Nearly 75% of millennials and Gen Z use Snapchat and spend over 30 minutes each day on the platform, according to internal data from 2020. ![]() Snapchat ads are a good channel for ecommerce brands targeting younger crowds. You can launch ads for as low as $5 per day. Anyone can create ads, launch campaigns, monitor performance, and optimize campaigns in the Snap Ads Manager. ![]() Similar to Facebook ads, Snapchat’s advertising platform is self-serve. The closest comparison is a Story ad on Instagram. As the advertiser, you can set the swipe up to link to a website, have them watch a longer video, read an article, or install an app. ![]()
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